Web Developer - WordPress (Lahore)
5 days ago⚠️ Before applying, please carefully review all the job requirements
- Location:
- Lahore, Pakistan
- Work Arrangement:
- Onsite
- Experience:
- 2–4 years
- Job Type:
- Full Time
- Salary:
- PKR 100,000+/month (open band based on demonstrated skills)
- Posted:
- 2026-09-28
Job Overview
- A growing US-facing agency in Lahore, Pakistan is seeking a skilled Web Developer specializing in Conversion Rate Optimization (CRO) landing pages and WordPress engineering. This onsite position combines web design aesthetics with custom front-end development, focusing on crafting high-converting, mobile-optimized landing pages from brand guidelines and reference layouts. The developer will work closely with the Director and internal creative lead in rapid daily feedback loops to design, code, and deploy fast static web pages and web components.
Key Responsibilities
- ★ Design and hand-code responsive, high-converting landing pages from briefs, reference sites, and brand guidelines using clean HTML, CSS, and JavaScript.
- ★ Deploy fast-loading static web pages and ensure continuous high performance, consistently achieving 90+ mobile PageSpeed Insights scores.
- ★ Configure, test, and verify web tracking tools, including Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and lead-capture forms.
- ★ Construct modular, reusable UI components to facilitate the rapid creation and deployment of future marketing campaign pages.
- ★ Execute full website migrations and rebuilds on WordPress using lightweight block themes such as GeneratePress or Kadence without reliance on heavy page builders.
- ★ Manage technical SEO elements, structured schema markup, URL redirects, A/B testing variants, blog publishing, and routine site maintenance.
- ★ Partner directly with agency leadership and creative team members to iterate rapidly and ship web projects on a weekly basis.
Required Skills and Qualifications
- ★ 2 to 4 years of proven professional experience in both designing and building web pages independently.
- ★ Active portfolio featuring live website URLs along with clear context regarding project references and design briefs.
- ★ Strong proficiency in hand-coding clean HTML, CSS, and vanilla JavaScript without relying on heavy page builders.
- ★ Comprehensive knowledge of responsive web design, mobile-first layouts, typography, spacing, and pixel-precise execution.
- ★ Practical understanding of US-market web design standards and conversion-focused user experiences.
- ★ Demonstrated ability to optimize website speed, asset delivery, and overall web performance metrics.
- ★ Experience setting up or auditing web tracking infrastructure, including GTM, Meta Pixel, and Google Ads tags.
- ★ Code-level experience with WordPress development, including custom block themes, child themes, staging environments, and site migrations.
Preferred Skills and Qualifications
- ★ Knowledge of Conversion Rate Optimization (CRO) strategies and A/B testing frameworks.
- ★ Familiarity with behavior analytics and session recording tools like Microsoft Clarity or Hotjar.
- ★ Technical SEO knowledge, including schema architecture and site crawlability optimization.
- ★ Experience using Git for version control and collaborative code management.
- ★ Prior experience working on projects for international clients in the US or UK markets.
What the Company Offers
- ★ Monthly salary of PKR 100,000+ with an open compensation band aligned with demonstrated experience.
- ★ Direct collaboration with the founder, Director, and creative leadership.
- ★ Rapid decision-making workflows and regular weekly project shipping cadence.
- ★ Platform ownership over web assets for an expanding US-focused agency.
- ★ Professional, accountable, and supportive onsite team culture in Lahore.
Prepare for Your Interview
- These suggested questions can help you prepare for an interview by focusing on the skills, responsibilities, and technical areas relevant to this role.
Suggested Interview Questions
- Q: How do you approach hand-coding a responsive landing page from a brand kit and reference site while maintaining high PageSpeed scores?
- Q: What specific techniques and tools do you use to achieve mobile PageSpeed Insights scores of 90+ on static and WordPress sites?
- Q: How do you configure and verify event tracking using Google Tag Manager, Meta Pixel, and Google Ads?
- Q: What are the primary architectural differences between building with custom WordPress block themes like GeneratePress or Kadence versus using page builders like Elementor?
- Q: How do you structure reusable HTML/CSS components to speed up the creation of future landing page variations?
- Q: Can you describe your process for executing a seamless WordPress site migration, including staging setups, redirects, and technical SEO considerations?
- Q: How do you design user interfaces to specifically optimize for conversion rate (CRO) and user engagement for US audiences?
- Q: What experience do you have setting up and interpreting heatmaps or session recordings with tools like Hotjar or Microsoft Clarity?
- Q: How do you handle rapid feedback loops and daily iterations when working directly with creative directors and founders?
Application Tips
- Applicants may want to highlight live portfolio links that demonstrate both original web design capabilities and hand-coded front-end builds. It is beneficial to explain the background of listed portfolio items, including the brief, reference materials, and performance outcomes achieved (such as PageSpeed Insights scores). Candidates should emphasize technical experience with WordPress block theme customization, lightweight page architecture, and tracking pixel installations like GTM or Meta Pixel. Demonstrating familiarity with conversion rate optimization principles, technical SEO, and mobile-first responsive design will further showcase your readiness for this dual design and development role.
Ideal Candidates Fill the Job Form: Apply Here
