Business Marketing Intern - (Remote US)

1 month ago

DIRECTV

Paid Internship$20 - $28 per hour ($20/hr for Undergraduate; $28/hr for Graduate)

Job Overview

DIRECTV is offering a 10-week remote Summer 2027 internship within its DIRECTV for Business division. This program is structured to provide practical experience across enterprise marketing, target audience research, cross-functional project management, and client engagement. Depending on background and interest, interns are aligned with specific focus areas, including market research and communication, event marketing, or sales support. Key tasks involve analyzing major vertical market segments, performing competitive intelligence across media platforms, supporting event outreach, and maintaining CRM data integrity within Salesforce. Participants will gain real-world exposure by interacting with cross-functional teams and presenting insights regarding current and potential enterprise clients. This opportunity is well-suited for self-directed undergraduate and graduate students with full U.S. work authorization who possess strong analytical, written communication, and organization capabilities, as well as proficiency in business software tools.

★ Conduct market research on primary business vertical segments, including retail, financial, restaurant, grocery, and logistics sectors.
★ Update industry segmentation summaries and evaluate emerging market trends and client decision drivers.
★ Analyze competitor activity across television, streaming platforms, background music, and retail media networks.
★ Perform data enrichment, lead tracking, and CRM data hygiene tasks within Salesforce.
★ Assist with pre-event and post-event marketing communications and build attendee company profiles.
★ Evaluate existing customer accounts to uncover expansion opportunities for services and business locations.
★ Prepare and deliver presentations to current enterprise clients as well as prospective customer contacts.

★ Full and permanent legal authorization to work in the United States without current or future sponsorship requirements.
★ Proficiency in marketing research, data evaluation, and metric identification.
★ Ability to draft clear, impact-driven marketing communications and presentation materials.
★ Practical competence using Salesforce, Microsoft Excel, Word, and PowerPoint software.
★ Demonstrated capability to collaborate effectively and manage tasks independently in a virtual workplace.
★ Strong verbal, written, and interpersonal communication skills for client-facing interaction.
★ High level of organizational skill with a proven ability to prioritize deliverables and maintain accountability.

This role may be suitable for candidates who are currently pursuing an undergraduate or graduate degree and seeking hands-on enterprise marketing experience in a remote environment. It ideally suits analytical thinkers who feel confident evaluating market data, identifying industry trends, and managing customer information across CRM software like Salesforce. Candidates who possess strong verbal presentation skills, feel comfortable engaging directly with business clients, and maintain productivity without direct supervision will thrive in this program. Additionally, students with active U.S. work authorization who excel at multi-tasking across market research, event planning, and sales alignment will find this internship beneficial for their professional development.

Applicants may want to highlight academic coursework, practical projects, or prior internship experience involving market research, competitive analysis, and customer communications on their resume. Highlighting technical proficiency in tools such as Salesforce, Microsoft Excel, and PowerPoint can strengthen an application. Candidates should emphasize past experience working in remote or cross-functional team settings, as well as any roles requiring direct verbal communication or public presentation. Ensure your resume clearly states your current degree level (undergraduate or graduate) and confirms your status regarding full U.S. work authorization, as these are critical criteria for program eligibility before applying ahead of the November 20, 2026 deadline.

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